Las Vegas: What Happens in Vegas In 2002, I wrote and launched the original "What happens in Vegas, stays in Vegas" line and campaign with former partner Jeff Candido, at agency R&R Partners. The line is now one of the most recounted lines in the history of advertising, appearing throughout pop culture. It was made into a Major Motion Picture starring Cameron Diaz, mentioned by President Obama, Hunter S. Thompson, spoofed on The Simpsons, Saturday Night Live, The Oscars and MTV Movie Awards, written as a song by Usher, and inducted into the 2011 Advertising Walk of Fame on the street on Madison Avenue to name a few. In 2023, I was the subject of a chapter in celebrated author James Patterson’s What Really Happens in Vegas, a biopic history of the city.
Role: Line, concept, scripts, production
Director: Bryan Buckley
20th Anniversary In 2023, the city celebrated the 20th anniversary of the campaign. Fox 5 Vegas interviewed Jeff and I for some nostalgia.
