Apple Environment The idea was to show the crazy questions Apple asks about the environment, because that’s how we make big changes in the world.
Role: Leadership, concept, copy.
Campaign The campaign consisted of films, campus posters, an interactive site, and retail signage.
Environment Site Apple.com described in detail all our efforts for the planet.
Keynote Lisa Jackson is the head of Environmental efforts at Apple. We wrote her keynote in the spirit of the campaign message.
Apple Watch On Earth Day, we challenged millions of Apple Watch owners around the world to complete a 30-minute outdoor activity.
Retail In Apple Stores, Apple devices displayed screensavers with our campaign aesthetic.
Tim Cook Tim endorsed the campaign message and Apple's ambitious plans on stage and in a tweet.