Apple / Environment
Apple Environment Apple asks crazy questions about the environment. That’s how you change the world.
Role: Leadership, concept, copy.
Campaign We made films, campus posters, an interactive site, and retail signage.
Environment Site Apple.com got in the weeds about the planet.
Keynote Lisa Jackson is the head of Environment at Apple. We wrote her keynote with the campaign message.
Apple Watch On Earth Day, we challenged millions of Apple Watch owners around the world to complete a 30-minute outdoor activity.
Retail In Apple Stores, Apple devices displayed screensavers with our campaign aesthetic.
Tim Cook Tim endorsed the campaign message and Apple's ambitious plans on stage and in a tweet.