Apple Card Launch For the launch of Apple Card, the idea was to make sure people know Apple’s credit card is not your everyday piece of plastic. We created a reveal, a product film, crafted the keynote narrative, designed the product page on .com and packaging for the physical card, and released broadcast and social.
Role: Leadership, concept, scripts, copy, production

Apple Card Product Film

Apple Card Broadcast

Apple Card Keynote The action starts at 27:00.

Apple Card Website