USAID: FWD In East Africa, a famine, war, and drought, were happening all at once. We worked with USAID at the White House to give the crisis a name they couldn’t forget: FWD. And with celebrities like Uma Thurman, Josh Hartnett, Chanel Iman, Geena Davis, Anthony Bourdain, Ray Lewis and Jill Biden, we spread the word with a campaign made for sharing on social.
Role: Leadership, concept, copy
Awards:
2012 Webbys Honoree, Activism
2012 AICP Shortlist, Cause Marketing
