USAID: FWD A complicated crisis was occurring in East Africa - a famine, war, and drought, all at once. We worked with USAID at the White House to give a name to the problem and spread awareness about it. The campaign included films, site, and social.
Role: Leadership, concept, copy
Awards:
2012 Webbys Honoree, Activism
2012 AICP Shortlist, Cause Marketing