Nike Epic Nike wanted a social media presence for the NBA that can keep pace with what's going on in the league. Epic measured fan tweets and bubbled up the most talked about players. Fans could also tweet directly to a player, learn his stats, and shop his kicks.
Role: Leadership, concept, copy, production
Awards:
2012 Cannes Shortlist, Social Media
2012 Tomorrow Awards, Shortlist
2011 Contagious Magazine, Feature
