Nike The Black Mamba When Kobe steps on the court, he becomes his alter-ego the Black Mamba. We created a site at NikeBasketball.com that transformed online when he did in real life, by tracking Twitter chatter. Every time Kobe had a crazy play causing global social chatter to spike, our site opened up for a few minutes giving fans exclusive access to Kobe interviews, personalized wallpapers, and special Nike ID Zoom Kobe 6 shoes.
Role: Leadership, concept, copy, production
Awards:
2011 Bronze Cannes Lion, Cyber
2012 Silver One Show Interactive Pencil
2012 Tomorrow Awards, Shortlist
2012 SXSW Social Media, Finalist
2012 SXSW People's Choice, Finalist
2012 Andy's, Shortlist
